Our story
Soft luxury,
made by hand.
Yours Truly Duchess is a small, women-led lingerie label. Every set is finished by hand, in small batches — designed for the everyday woman who wants to feel like a little bit of an occasion, on a regular Tuesday.
Founder
I'm Amy.
This is the lingerie I always wanted.
For years I kept buying lingerie I didn't love. Pieces that were either built for a photoshoot — wires, padding, edges that didn't want to be lived in — or treated like an afterthought, designed to be hidden.
I wanted something in between. Soft enough to forget you were wearing it. Beautiful enough that you didn't want to. Affordable enough that it felt like a small treat, not a budget decision.
So I started making it. Yours Truly Duchess is for the woman who buys lingerie for herself — not for a moment, not for anyone else. It's for the everyday confidence of putting on something pretty that nobody else has to see.
— Amy, founder
What we believe
Three quiet principles,
every piece.
Made by hand
Small batches, finished by hand. Slower by design — so every piece earns its place.
Made to be lived in
Soft, breathable mesh. Hand-finished trims. Nothing scratches, nothing digs, nothing performs.
Made to be yours
Free UK delivery over £75, in plain, unbranded outer packaging. The moment stays yours.